Despite Nokia releasing its Nokia 808 PureView 41-megapixel cameraphone and going in a bold new direction by teaming up with Microsoft to release new Windows Phones, the company has been having a tough old time of late, announcing plans to cut 10,000 jobs. What to do? In an effort to close the gap at the top, Nokia plans to take on the might of Android by making Windows phones cheaper. But would you buy one?
The bold plan was underlined by Nokia CEO Stephen Elop. He spoke of how Nokia plans to undercut Android phones to make Nokia’s Windows Phones are more attractive alternative to the abundance of cheap Android handsets already on sale.
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“We are absolutely going to make Windows Phones cheaper than the Nokia Lumia 610,” Elop said at a conference call. “We need to compete with Android aggressively,” he said.
Elop went on to say that making waves at the lower end of the smartphone market is key to those plans, with hundreds of Android phones flooding the marketplace.
Nokia recently released the Nokia Lumia 610 – a budget Windows Phone as an entry-point into Nokia’s Windows Phone range. Elop confirmed that Nokia wants to go even cheaper. “We had plans already to go lower than the 610,” he confirmed.
Whether the strategy pays off remains to be seen. The Windows Phone interface hasn’t captured everyone’s imagination. Electronics retailer LG last month announced plans to dump Windows Phone in favour of Android, citing poor global Windows Phone sales. Android could have too much for Nokia.
Meanwhile, and presumably at the other end of the scale, Nokia this week confirmed plans to bring its PureView camera technology to Windows Phones, but declined to mention whether the new PureView Windows Phones would feature the same 41-megapixel camera sensor.
Would you purchase a Nokia Lumia Windows Phone with a 41-megapixel sensor, or a cheap Windows Phone in favour of an Android device? Let us know what you think about this Nokia and Windows Phone versus Android battle.