Africa Advancing Digitally
Easy App Business African Expansion
From London to Lagos. Easy App Business has set their sights on Africa after working after appointing a South African and Nigerian master franchise for their new mobile app business.
“A huge opportunity exists in Africa as an emerging digital market”, says the CEO of Easy App Business. Digital spend increased by 58% in 2012 and is expected to increase this year, most notably in the home and mobile sectors. Interestingly enough, although South Africa’s mobile internet penetration is 70%, its desktop internet penetration is only 11% compared to that of Nigeria where both mobile and desktop penetration are over 20%.”
“There’s demand for digital services as countries like Ghana and Nigeria need to outsource work internationally because there aren’t many digital agencies with the skills to provide a specialised service locally.”